Tones out unwanted red undertones, enhances cool tones.Helps to maintain natural white/grey hair. Prevents red/orange oxidation in brown hair.

Before
After
Before
After

KEY INGREDIENTS

Powerful ingredients to bring out the best in your hair.

Powerful ingredients to bring out the best in your hair.

Supreme Charcoal

It is the purest charcoal in existence. Thanks to the intense color and its revitalizing properties, it tones and nourishes in perfect synergy.

Vega Plex

Contains Perilla Oil and Hyaluronic Acid, strengthens the hair fibre while preserving its structure and hydration over time 

BLACK CREAM LIGHTENER
  • Lightens up to 10 levels.
  • Specifically designed to obtain natural/cool/ash blondes.
  • Perfect for thick and dark hair types.
 250 g - cod. 014BEC BLACK CREAM LIGHTENER SHAMPOO
  • Brightens grey/white hair.
  • Tones and balances color.
  • Eliminates orange/yellow tones.
  • Paraben and sulfate free. Vegan friendly.
 300 ml - cod. BE1089 / 1000 ml - cod. BE1086 SHAMPOO MASK
  • Neutralizes orange/yellow tones in one application.
  • Adds body and brilliance to hair.
  • Paraben and mineral oil free. Vegan friendly.
 300 ml - cod. BE1088 / 1000 ml - cod. BE1085 MASK

The secret to flawless blonde!

Watch now the in-salon protocol for Blonde Elevation Yellow Out!

Watch now the in-salon protocol for Blonde Elevation Charcoal!