Conscious beauty
choosing ResponsibilityBy becoming a B Corp, Kaaral redefines beauty — making it authentic, ethical, and committed to the common good.
Being a B Corp:Being a B Corp means choosing a more equitable, regenerative, and inclusive economy. It means measuring success not only through financial results, but also through the positive impact generated for people, communities, and the environment.a Commitment to the FutureB Corps voluntarily undergo a rigorous assessment that evaluates their environmental, social, and governance performance. It’s a progressive business model — one that creates shared, lasting value for all stakeholders: employees, suppliers, customers, local communities, and the planet.
Founded in 1981 in Abruzzo, Kaaral is today an internationally recognized cosmetics company. Becoming part of the global B Corp community is a natural step for us — the result of a business vision that has always prioritized people, quality, and respect for the environment.Kaaral Joins the B Corp
CommunityRead the press releaseAchieving B Corp certification demonstrates that Kaaral meets high standards of social and environmental impact, transparency, and accountability.
Discover Kaaral’s score on B Lab official website.See MoreFind a B CorpConscious B-eauty.
Choosing responsibility.Based on the B Impact assessment, Kaaral earned an overall score of 82.2. The median score for ordinary businesses who complete the assessment is currently 59.9.
Proof that beauty can be sustainable, competitiveness can align with responsibility, and conscious aesthetics can drive positive change in professional cosmetics.B Corp certification marks both a turning point and a confirmation for Kaaral:
